SPONSORSHIPS
Sponsorships
Are you a business leader or non-profit director who would like to make a difference in education, your community, and the Commonwealth? Discover how a partnership with KET can do just that…and what it can do for you. Corporate partners invest in KET’s high-quality programs and essential educational services by underwriting (on-air sponsorship) a popular program, sponsoring an on-air pledge drive, or hosting a Family Fun Club activity. All gifts are tax-deductible.
KET also presents 20 or more events a year statewide, all in need of volunteer support. Volunteers are welcome on committees (logistics, silent auction, or sponsorship) for annual events in Louisville, Lexington, and Northern Kentucky.
For more information on sponsorship opportunities, please contact:
Shannon Mundy | Director of Corporate Development | 859-258-7222 | smundy@ket.org
Volunteer
Volunteers are the heart and soul of KET. Volunteers are vital to KET’s pledge drives and special events like our annual Summer Celebration. Each year, some 1,000 friends share their time, talents, and inspiration to help make KET stronger. During on-air pledge drives, individuals or groups from various businesses, schools, community and civic organizations create the magic of live television.
Volunteering at KET is a great opportunity to fulfill community service, bring awareness of your organization to the Kentucky audience, and provide a gathering for friends, family, and co-workers. During KET’s pledge drives, volunteers from various businesses, schools, community/civic organizations, churches, and college fraternities talk to donors from all over the Commonwealth and take their pledge.
KET also presents 20 or more events a year statewide, all in need of volunteer support. Volunteers are welcome on committees (logistics, silent auction, or sponsorship) for annual events in Louisville, Lexington, and Northern Kentucky.
To find out how you can help KET, please contact:
Bobbie Owen | Director of Operations | 859-258-7221 | bowen@ket.org
In-kind Donations
The KET family includes businesses and restaurants that make tax-deductible, in-kind gifts of food, auction items, event rentals and decorations, printing, building maintenance, office supplies, and more – all of which contribute to the treasure of KET. In return for your donation, you will receive print, web, and on-air recognition, and your generosity enables KET to pass the savings on to those we serve.
For more information, contact:
Bobbie Owen | Director of Operations | 859-258-7221 | bowen@ket.org
On-Air Program Sponsorships
KET is one of the nation’s largest public television networks serving serving over 2 million people each week. Unique marketing opportunities are available through 15-second spots before and after each program episode, on all KET channels and KET.org. Customizable media plans for budgets of every size, KET’s widespread, repeated television exposure helps you build your business and brand awareness, and for the greatest value:
- Associate with quality programming that enlightens, entertains, and is safe for the entire family.
- Reach a large and loyal audience that is well-educated, active, affluent, and influential. 76% of KET viewers agree that companies that sponsor programs are committed to quality and excellence.
- Align your business with the network voted #1 for public trust. Our viewers recognize KET for quality, excellence, respectfulness, and entertainment.
- Minimize clutter. KET is a commercial-free, noncompetitive messaging environment. KET can also produce your spots at no charge with supplied images or b-roll.
For a complete KET media kit, audience research, program schedule, and agency options, please contact:
Shannon Mundy | Director of Corporate Development | 859-258-7222 | smundy@ket.org
On-Air Membership Drives
TeleFund, SummerPledge and WinterPledge are our on-air membership drives. These are KET’s best showcases of community engagement and corporate citizenship. Customizable on-air sponsorships offer a unique marketing venue for organizations to reach KET’s desired audience primed to support what they trust and believe in:
- Receive executive interviews, frequent host mentions, and logo recognition on two channels, KET and KET2, that reach eight states.
- Boost employee morale through optional volunteer participation for up to five hours of live television exposure and company branding.
- Showcase your commitment to improving the quality of life in communities you serve and to advancing education for all.
- Align with the one television source trusted to be a safe, civilized, and credible influence in homes across Kentucky.
- Reach an exclusive target audience of consumers fiercely loyal to KET and to the organizations they perceive as corporate partners.
For more information, please contact:
Shannon Mundy | Director of Corporate Development | 859-258-7222 | smundy@ket.org
Events Sponsorships
KET hosts some 20 events annually that engage nearly 20,000 community, education, and government leaders; families and children; teachers and students; arts enthusiasts; and other potential customers of your business. Event sponsorships begin at $1,800 and benefits vary with each opportunity. In addition to your recognition at the event, KET is the only non-profit that offers on-air television exposure plus other marketing value in return for your investment.
- Summer Celebration, Lexington
- Martinis & Mistletoe, Northern Kentucky
- Fall Fanfare (formerly Spirits, Sparkles and Spurs), Louisville
- Be My Neighbor Day, Louisville
- KET program premieres, Statewide
- Teacher trainings and workshops, Statewide
- KET Tailgate Party, Lexington
For more information, please contact:
Shannon Mundy | Director of Corporate Development | 859-258-7222 | smundy@ket.org
Family Fun Club Sponsorships
The network of Curious George, Cat in the Hat, and Daniel Tiger is the most-trusted media brand of parents, the safest destination for children, and the top provider of standards-based content that builds essential learning skills. KET reaches more children ages 2 to 8, and more caretakers, than any other television network. Starting at $6,000, you can leverage this brand with an on-site event with the option to feature a favorite children’s character and receive valuable on-air exposure — all while helping KET prepare our children for school and life.
For more information, please contact:
Shannon Mundy | Director of Corporate Development | 859-258-7222 | smundy@ket.org