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Swag's Sports Shoes

Opened in 1980, Swag's Sport Shoes (located at 7415 Old 3rd Street Rd. in the Auburndale Shopping Center) is Louisville's largest specialty running and athletic shoe store. Owner Swag Hartel, who is from London, England, is a legend among regional runners.

In this feature story, we learn more about Swag as he celebrates the opening of his second Louisville store.

A world-class runner, Swag Hartel placed second in the British Championship in 1970.

He moved to Louisville in 1977, where he managed a local running store for two years.

Swag was also known for running the local roads, which is how he built his following. He turned his passion for running into a business ... and Swag's was born.

Swag Hartel also saw his business as a way to give back to the community.

Swag's has been honored as one of America's 50 Best Running Stores by two leading trade and consumer publications.

Program 518
"Louisville Life" saddles up for a special Derby edition! We visit the home of a former Churchill Downs president, which is now a bed and breakfast. Plus, Derby artwork, shoes to spur-on dedicated Derby marathoners and more! (#518)