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10/9 am
on KET

5:30/4:30 pm
on KET2

Stacey Yates, Greater Louisville Convention Bureau

Stacey Yates, vice president of marketing and communications at the Greater Louisville Convention and Visitors Bureau, visited Louisville Life to talk about the CVB’s efforts to promote the Derby City as a great place to meet or to visit year-round.

The bureau’s stated mission is “to enhance Louisville’s economy through tourism—to position and sell our community worldwide, in partnership with the public and private sector, as a premier destination for conventions, trade shows, corporate meetings, group tours and individual leisure travel.” The results are reflected in “increased visitor spending, local tax receipts, and job development.”

In 2000, Louisville was ranked by Tradeshow Week 200 as one of the top 10 show sites by net square feet. Collectively, conventions held here annually draw more than 880,000 delegates and generate $200 million. The CVB’s Convention Development Team works to keep those numbers high through an ongoing program of marketing to convention and meeting decision makers.

To reach individuals just looking to visit an interesting place, the bureau’s Tourism Development Department has developed an ongoing, coordinated marketing effort to promote the Greater Louisville area to tour operators, travel agents, and group leaders. This network is supported by a major marketing campaign directed at fostering national and international tourism.

The CVB also operates two visitors’ information centers, one at the airport and one at the Kentucky International Convention Center, at the corner of Third and Market streets.

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