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Branding Louisville

Louisvillians have always known that it’s more than a one-horse-race town, but what about people outside the city?

In April 2007, the national travel magazine Sherman’s Travel made Louisville #5 on its list of “Top Ten Underrated American Cities.”* The ranking is simultaneously a compliment and a challenge, and it all fits in with the goals of a group of city leaders looking to brand Louisville.

The Greater Louisville Community Branding Project was started through a partnership among the Greater Louisville Convention and Visitors Bureau, the mayor’s office, and Greater Lousiville Inc. After gathering input from people around the community about what makes Louisville unique, the groups will work to develop a unified message and a marketing plan designed to raise Louisville’s profile nationally and attract visitors and new businesses.

*FYI, the other cities on the Sherman’s Top 10 list are Baltimore, Fort Lauderdale, Houston, Kansas City, Minneapolis, Pittsburgh, Portland, Providence, and Sacramento.

Program 123
Branding Louisville, the Young Chefs Academy, Science Hill, the McAlpine Locks and Dam, and nationally renowned entrepreneur Charlie W. Johnson. (#123)