Show schedules for all Spring 2007 courses

Spring 2007 | Full Course Details for:

Page Contents: Course description General course info Course Materials Participating schools More Course Info: Spring 2007 TV schedule Individual program descriptions This week’s programs

This course is offered: Spring 2007 Spring 2008 View Videos & Transcripts Online (KET) Rent Programs on DVD (KET) Rent Programs on DVD/VHS (ACT Media)

Course Description: Spring 2007

Marketing and marketing decisions surround us twenty-four hours a day. Marketing is a powerful force in our society and almost as essential to our economy as air is to our lives. Taught by Professor John Quelch, Dean of the London Business School and long-time professor at the Harvard Business School, Introduction to Marketing: Competing in the 21st Century, familiarizes students with basic marketing concepts. The course places these concepts within the context of the social, political, ethical, technological, and economic environment surrounding them, and then broadens to the global marketplace.

Students will learn about customer behavior, segmenting and targeting the market, product policy, pricing policy, distribution policy, and communications policy with an in-depth look at advertising. Through the course students explore various marketing strategies and the challenges marketers face when approaching the global market. The documentary segments examine how such internationally known companies as Hilton, Coca-Cola, and Baskin-Robbins formulate their marketing strategies, and how these same strategies apply to small businesses and individual ventures as well.

Introduction to Marketing: Competing in the 21st Century was produced by Quisic (University Access). Closed captioned for the hearing impaired.

General Info: Spring 2007

General Schedule:

January 24 – April 11
One 60-minute program per week. CC

Broadcast Day/Times:

• Early Wednesday Mornings
• 3:00 am ET / 2:00 am CT

Detailed Schedule

Spring 2007 TV schedule

Individual program descriptions

(All courses worth 3 credit hours unless otherwise noted. Check individual schools’ pages for details.)

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Recommended Course Materials: Spring 2007

This course also includes a:

• Textbook
• Study Guide

Please check with your college bookstore for details.

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Participating Schools: Spring 2007

Bluegrass Community and Technical College
Elizabethtown Community and Technical College
Murray State University
Owensboro Community and Technical College
Somerset Community College
Southeast Kentucky Community and Technical College

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This course is offered these semesters: | Spring 2007 | Spring 2008

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Show schedules for all Spring 2007 courses