#101 - Small Business in a Big World
Profiles of small retail, service, manufacturing, professional, high-tech, wholesale, and warehousing operations in action illustrate the impact of small businesses in today's society.

#102 - On Your Own?
Owners of small businesses talk about the difficulties of start-up and the knowledge, tools, and commitment required. The featured entrepreneurs represent different businesses, backgrounds, and geographical regions.

#103 - Finding a Niche: Determining Business Potential
Would-be entrepreneurs attempt to evaluate the feasibility of a business idea. Is the market already crowded? What will it actually cost to offer the proposed product or service? Is there really a need, and, if there is, can potential customers afford to buy what is being offered?

#104 - New or Used? Buying a Firm or Starting Your Own
Outlines the advantages and disadvantages of buying an ongoing business vs. starting a new enterprise and follows the experiences of potential business owners as they try to determine what existing businesses are worth.

#105 - The Ties That Bind: Franchising Opportunities
Explores the advantages and disadvantages of buying and owning a franchise.

#106 - A Different Look: The Nicole Miller Story
A case study of a small clothing design business focuses on investigating entrepreneurial opportunities.

#107 - Taking Aim: The Marketing Plan
Concentrates on market segmentation strategies used by small businesses and follows several new service- and product-related businesses as they each formulate a marketing strategy and seek to develop an appropriate marketing mix.

#108 - Where To Hang the Sign
Looks at factors entrepreneurs consider in deciding where to establish a business. Prospective business owners work through the decisions necessary to choose a site for a new business or evaluate the location of an existing business.

#109 - The Buck Starts Here: Start-Up Capital
How much capital does a small business need, and where do you get it?

#110 - Making It Legal
Compares the advantages and disadvantages of proprietorships, partnerships, and corporations.

#111 - From the Ground Up
Documents the establishment of an actual small business, an architectural firm.

#112 - The Right Mix: Product/Service Strategies
Focuses on strategies small businesses employ in introducing new products and/or services. The idea of the life cycle of a product or service is examined.

#113 - What the Market Will Bear: Pricing Products and Services
Cost, demand, and competitive factors all influence what a business owner can charge for a product or service. Small-business owners and marketing professionals share their experiences as well as some techniques for developing an appropriate pricing structure.

#114 - Out from the Crowd: Promotional Strategies
Follows a variety of small businesses as they design and carry out promotional plans for their goods or services—including both successful and not-so-successful campaigns.

#115 - Going Places: Distribution Channels and International Marketing
Case studies look at the various channels of product distribution available to small businesses—including the potential for foreign distribution—and the factors that go into selecting one.

#116 - A Vintage Blend
A case study of how a small winery implements its marketing plan.

#117 - Making the Pieces Fit: Managing a Small Business
Documentary segments show what it means to be the manager of a small business. Although the basic functions of management are the same for all businesses, the manager of a small business often juggles these functions alone. Success in the managerial seat requires a very different set of skills from those necessary for successful entrepreneurship.

#118 - The Human Factor
The quality of a company's personnel and the relationship between management and employees are critical to any business. But in a small business, where the numbers are few, each individual employee is even more important. This episode looks at a challenging aspect of small-business management: the recruitment, training, and maintaining of employees.

#119 - Taking Stock: Purchasing and Inventory Control
Case studies in purchasing and inventory control show how essential these operations are to the successful management of a small business. They affect not only the financial health of the business but also its ability to respond to customers' needs.

#120 - The Play's the Thing: Oregon Shakespeare Festival
Follows the real-life, day-to-day management of the Oregon Shakespeare Festival, where the demands of art meet the demands of business.

#121 - Keeping Track: Financial Accounting
Developing a financial accounting system and knowing how to use the information it produces make the difference between survival and failure for many small businesses. Managers of small businesses and financial consultants offer advice about financial tools and tax issues.

#122 - The Money Flow: Management of Working Capital
Small businesses are no strangers to financial problems. It is often difficult to maintain cash flow, secure funds for expansion, or maintain a balance between receivables and payables. This program looks at a series of strategies a small business can use to strengthen its cash position and maintain a sound financial footing.

#123 - Risky Business: Risk Management
Explores the variety of risks small businesses commonly face and how to cope with them.

#124 - Publish or Perish: The Sun Publications Story
A case study of a small newspaper business explores financial management.

#125 - For Everyone's Good: Social Responsibility
In their struggle to survive, small businesses may be as vulnerable to pressures to act unethically as their much larger counterparts. What is a small firm's responsibility to its community? What does society expect from privately owned firms? Owners talk about the roles their small businesses play in the areas of ethics and social responsibility.

#126 - It's the Law
This final program examines the major federal, state, and local regulations that affect small businesses and the legal agreements and relationships that are a part of most small business operations.