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Fall 2008 |
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Course Description: Fall 2008 Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets. In addition to covering the importance of global marketing and e-commerce, students will learn how to satisfy market opportunities with the "4 Ps"— product, pricing, promotion, and placement. Each lesson integrates a company or organization case study with core learning objectives. As each case study unfolds, students will learn general concepts, definitions of terms, product or service history, and the latest in marketing trends.General Info: Fall 2008 General Schedule: Individual program descriptions (All courses worth 3 credit hours unless otherwise noted. Check individual schools’ pages for details.) Recommended Course Materials: Fall 2008
Participating Schools: Fall 2008 This course is offered these semesters: | Fall 2008
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