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Spring 2008 |
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Course Description: Spring 2008 Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets. In addition to covering the importance of global marketing and e-commerce, students will learn how to satisfy market opportunities with the "4 Ps"— product, pricing, promotion, and placement. Each lesson integrates a company or organization case study with core learning objectives. As each case study unfolds, students will learn general concepts, definitions of terms, product or service history, and the latest in marketing trends.General Info: Spring 2008 General Schedule: January 21 - March 17
Individual program descriptions (All courses worth 3 credit hours unless otherwise noted. Check individual schools’ pages for details.) Recommended Course Materials: Spring 2008
This course also includes a:
Please check with your college bookstore for details. Participating Schools: Spring 2008
Bluegrass Community and Technical College This course is offered these semesters: | Spring 2008 | Fall 2008 | Spring 2009
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