#101 - Introduction to Marketing
Presents the fundamentals of marketing through a destination marketing program. Case Study: Las Vegas.

#102 - Marketing Strategy
Demonstrates how successful organizations set strategies to carry out their missions. Case Study: Habitat for Humanity International.

#103 - Environmental Scanning
Examines the five sources of environmental trends: social, economic, technological, competitive, and regulatory forces. Case Study: Freedom Innovations Inc.

#104 - Ethics and Social Responsibility
Distinguishes between laws and ethics and introduces the concepts of social responsibility and green marketing. Case Study: Starbucks Coffee Company.

#105 - Consumer Behavior
Describes factors that influence the five-stage consumer purchase decision process. Case Study: Dewey Weber Surfboards.

#106 - The Organizational Buying Process
Describes organizational markets, business (B2B) marketing, and organizational buyer behavior. Case Study: Nature's Best.

#107 - Global Marketing
Describes the dynamics of world trade and illustrates the challenges of developing a worldwide marketing strategy. Case Study: TaylorMade-adidas Golf.

#108 - Marketing Research
Demonstrates how researchers define a marketing problem, develop a research plan, collect and analyze data, and present findings. Case Study: Information Resources, Inc.

#109 - Segmenting and Targeting Markets
Examines how organizations identify market segments and match them with specific marketing actions. Case Study: Chocolates à la Carte, Inc.

#110 - New Product and Service Development
Introduces the new-product process, from strategy development to commercialization. Case Study: Stadium Competitions, Inc.

#111 - Managing Products and Services
Defines the product life cycle and principles of brand management. Case Study: Quiksilver, Inc.

#112 - Pricing Products and Services
Reveals some of the variables in pricing and examines costs and other considerations included in the decision of what to charge. Case Study: Stuart Cellars, LLC.

#113 - Marketing Channels and Supply Chains
Explains the issues of channel choice, logistics, and supply chain management. Case Study: Pacific Coast Feather Cushion Company.

#114 - Retailing and Wholesaling
Examines the role that retailers and wholesalers play in marketing and illustrates how they create customer value. Case Study: Mother's Market & Kitchen.

#115 - Integrated Marketing Communications
Introduces the promotional mix, illustrates how elements are integrated in a promotion program, and highlights direct marketing. Case Study: Specialized Marketing Services Inc.

#116 - Advertising, Sales Promotion, and Public Relations
Elaborates on the promotional elements of advertising, sales promotion, and public relations. Case Study: Long Beach Ice Dogs.

#117 - Personal Selling and Sales Management
Demonstrates the principles of sales management and personal selling, including the six-stage personal selling process. Case Study: The Telein Group Inc.

#118 - Interactive and Multichannel Marketing
Illustrates how marketers use Internet technologies in combination with traditional marketing channels to create customer value and build relationships. Case Study: SmartHome, Inc.