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Why Are Graphics Effective?
Think about stock information. A financial reporter covering a stock for the
first six months of the year would be unlikely to simply list changes in the
trading price for each month, like this:
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January +3
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April +4
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February -5
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May -2
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March +6
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June -1
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The list gives some information, but its challenging to see trends, make
comparisons, or draw conclusions from this list. In contrast, take a look at
the following display of the same information.
XYZ Stock Performance Comparison to Previous Months, January-June
Does the bar graph give you a better overall picture of whats happening with
this stock? Can you easily draw a conclusion at a glance?
A graphic display is a powerful way to help readers understand and interpret
data.
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