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2011/12 Program Schedule
- 101. Planning Your Business: Research, Goals, and Business Plans
- Emphasizes the need to plan in order to succeed, with advice from veteran entrepreneurs on clarifying goals, identifying the strengths and weaknesses of a potential enterprise, and establishing a realistic pathway to prosperity.
- 102. Starting Your Business: Financing, Branding, and Regulations
- Encourages people who have carefully studied the market for a product or service, have written a solid business plan, and have decided to proceed to the next level.
- 103. Finding Your Customers: Marketing and Advertising Your Business
- Highlights smart ways to generate recognition for a start-up business and drive traffic to it.
- 104. Managing Your Business: Prices, Finances, and Staffing
- Sheds light on the challenges of running a business with expert advice on management issues.
- 105. Looking Ahead: Exiting Your Business
- Explores various end-game scenarios for business owners, helping to clarify long-term goals.
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