Rebecca Ryan, Next Generation Consulting (#346)
Rebecca Ryan, founder of Next Generation Consulting, discusses her book, Live First, Work Second: Getting Inside the Minds of the Next Generation, designed to help employers and other entities attract, engage, and retain young professionals.
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Ryan is an entrepreneur and founder of Next Generation Consulting, which guides companies and organizations on how to engage 20- to 40-year-olds. She talks about how her book, Live First, Work Second, sprang from more than nine years of her company’s research.
The author also discusses how the next generation of workers views institutions like politics, education, and energy—beliefs that are often radically different from those of the baby boomer and World War II generations. Then, Ryan explains the difference between an economy of goods and a knowledge-based economy, and why companies and regions should aim for the latter.
Ryan describes what makes a community “cool,” listing factors that allow cities and regions to attract and retain a talented workforce. The next generation, she says, seeks out an attractive community first and a job second. For that group of workers, activity outside of work is just as important, if not more important, than the job itself.
Finally, Ryan talks about Louisville’s strengths and challenges as well as comparable regions around the world that have made headway in attracting the next generation of workers.