One to One with Bill Goodman

One to One with Bill Goodman

Trendmaster Robyn Waters (#421)

One to One with Bill Goodman

Author Robyn Waters, known in corporate circles as the Trendmaster, explains how she helps businesses understand the latest consumer trends and envision future ones. The program was recorded at the Downtown Lexington Hotel. Waters was a speaker at the 10th Annual Womenís Business and Leadership Conference in Lexington.

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A professional consultant and advisor, Robyn Waters shares her thoughts on recent consumer trends. She discusses how several companies, including Target (where she was vice president of trend, design and product development), Starbucks, and MINI, have successfully created products that are not only functional, but also give customers a sense of joy and delight.

She also talks about the success of the Toyota Scion, a car popular with three seemingly disparate groups: 18- to 25-year-old males, baby boomers, and soccer moms.

Waters discusses her books, The Trendmasterís Guide: Get a Jump on What Your Customer Wants Next and The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, and how the economic downturn has affected her theories. She also talks about why she recently learned to ride a motorcycle.

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Audio feeds are in Mp3 format, approx. 26:30; 18-20 MB each.
Video feeds are in Mp4 format, approx. 26:30 each; 115-125 MB