For Release: 2013-02-14 15:25:00New promotional campaign and website emphasize that individuals must complete test this year or be required to start over With the announcement that GED Testing Service will use an all-new, computer-based assessment beginning in 2014, KET is encouraging individuals to complete the GED® test soon, as the deadline for taking the current test approaches. "This is an important time for those wishing to earn a GED® diploma," said KET Director of Adult Education Tonya Crum. "People may not be aware that scores from the current test will expire at the end of this year." For those in Kentucky without a high school diploma, KET is currently running a multi-week promotional campaign to not only encourage completion of the GED® test, but also to offer assistance through GED Connection, KET's complete test-prep system. The campaign consists of new TV spots running on KET as well as on commercial broadcast stations in Louisville and Lexington. There is also a heavy online component to the campaign targeted to individuals throughout the state. The theme of the campaign is "Your Future Is Calling" and reminds learners in an amusing way how their futures could be tied to their education. The promotion aligns to and was developed in partnership with GED Testing Service's national push to encourage finishing the GED® test. A completely redesigned website for learners – ket.org/gedstudy – was also recently launched as part of this effort. Here, learners can find helpful resources and answers to common questions, and they can also take advantage of KET’s latest offering, the GED® Locator tests. These free online tests, in all five GED® subject areas, allow learners to determine where they are in their studies and which set of KET materials will help them best prepare for the GED® test. "Some people who take the Locator tests prove they are already test ready, and we direct them to their local GED® testing center," said Crum. "For others, we assess exactly where their study needs are and recommend a custom study plan once they've signed up for our GED Connection service. "This remains one of the best values in GED® preparation," continued Crum. With a $50 enrollment fee, students receive workbooks, practice tests, live tutoring assistance and a test-fee voucher that covers $60 of testing fees (the full amount of the paper-and-pencil version of the test or part of the computer-based version). This is all in addition to the acclaimed KET-produced video series covering all areas of the test and available via broadcast and online. More information about KET's GED® test-prep services is available at ket.org/gedstudy or by calling 1-800-228-3382. More information about KET programming and education services, as well as how to support KET, can be found at ket.org.
Contact: Abby Malik
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