This series sees Hollywood actor Brian Cox (Rise of The Planet Of The Apes, Deadwood, The Bourne Identity) embark on an entertaining and revealing journey to uncover how Britain's commercial exploitation of sugar, alcohol, opium and tobacco hooked the rest of the world on an appetite for a good time. Revealing the rich and controversial past of sugar, alcohol, tobacco and opium, Brian will show how the trade and refinement of these commodities not only helped give birth to the modern consumer economy, but redefined the world's relationship to health, diet and the pursuit of pleasure.