Documents the life and career of legendary music producer Jerry Wexler, focusing on his work at Stax Records in Memphis and in Muscle Shoals, AL. Musicians Aretha Franklin, Etta James, Wilson Pickett, Willie Nelson, Doug Sahm, Steve Cropper, Al Bell, Dr. John, and John Prine join music industry giants Ahmet Ertegun, Arif Mardin, Sam Phillips, and Wexler himself to recount the creation of the Stax Soul sound. Produced by Tom Thurman with support from the KET Fund for Independent Production. Kris Kristofferson narrates.