Donor FAQ


KET Passport Help

Why Support?

Reaching 5.5 million home viewers in eight states and delivering classroom instruction to every Kentucky school, KET is the nation’s largest public television network, second largest in the world. KET’s broadcast programs open a window to lifelong learning, the discovery of new ideas and perspectives, and a world of possibilities. KET’s pioneering educational services change lives and prepare learners of every age for success in school and life. But there’s more work to be done and more lives to touch.

The future of KET – and the Commonwealth – demands that we step up to a greater-than-ever call for services. With your financial help, KET can answer the call and serve the public’s trust with quality, integrity, and impact.

Your support will enable KET to:

  • strengthen homes, schools, and communities
  • nurture the human mind and spirit
  • connect people, places, and traditions
  • showcase a world of beauty, creativity, and discovery
  • develop the full potential of our youngest viewers
  • encourage civic dialogue and engagement in issues that shape our future
  • bring learning to life through classroom innovations and K-12 accredited coursework
  • offer teachers the tools necessary to inspire a new generation
  • help mothers and fathers earn GED certificates and become college- or career-ready

KET’s impact is limited not by reach, will, or imagination, but only by funding. Thus, we turn to those who also believe in education, culture, and community to help advance our common values.

How is my gift used?

Your gift makes it possible for KET to bring unique, thought-provoking, and entertaining programming to nearly every household across Kentucky. Each year, KET spends more than $2 million to bring you high-quality programming from PBS. In addition, we produce ongoing series highlighting Kentucky people, places, history, arts, culture, and public issues: Kentucky Life, Kentucky Tonight, Jubilee, Comment on Kentucky, Kentucky Collectibles, and Connections with Renee Shaw. Funding for all of these programs and productions comes via donations from donors like you.

What is the difference between a sustainer and an annual contributor?

A Sustainer is a KET donor who gives an on-going monthly gift to KET from a credit card or Electric Funds Transfer directly from a checking account starting with as little as $5 a month. The gift automatically renews each year until you make changes to your gift. A Sustainer gift also allows you to spread your gifts out over the year – making less impact on your budget while providing reliable and continuous support for KET. Sustainers can change their gift at any time.

While a typical KET Member makes a one-time gift each year, a Sustainer membership doesn’t expire. It renews each year and is the easiest and greenest way to show your continual support for KET and the programming you enjoy. You’ll also enjoy continuous delivery of KET’s monthly program guide Visions.

Is my gift tax-deductible?

Your contributions to KET are tax-deductible to the fullest extent allowed by law. Occasionally, the amount of a contribution that is tax-deductible will be reduced because of the fair-market value of a premium received as a thank-you for a donation (such as a coffee mug, DVD, CD, tickets, or package). KET sends out a notification with all of this information each time a gift is made and an annual summary for sustaining gifts in January of each year.

When will I get my requested thank-you gift?

KET works hard to get you your thank-you gift as soon as possible. In an effort to reduce costs (and therefore better utilize your dollars), we do not typically keep these items on hand. For most items, we have a distributor that will ship these as they are requested. We are typically able to get your items to you within 3-4 weeks. However, if an item is extremely popular and/or on backorder, it could take longer. We will notify you via mail or email when we know that an item you requested is going to be delayed.

Don’t my tax dollars support KET?

American taxpayers contribute an average of $1.09 annually (less than the cost of a Sunday newspaper) toward funding public television. Federal funding is vital to public television — it provides a strong base of financial footing for our enterprise. But for each dollar received from federal funds, public television stations match it with more than five dollars from individual and private supporters.

The state of Kentucky also provides substantial funding for KET, but those state funds are dedicated for specific things: instructional programs distributed via satellite and digital broadcast to Kentucky schools; programs which dispense vital information statewide; staff members to produce, purchase, and broadcast those programs; and the physical plant and signal delivery systems. This means that the majority of funding for the programs KET brings into your home must come from viewers like you.

Can I designate my gift?

Yes. A variety of programs and services at KET need your support. If you would like your gift to be designated to a specific fund, call us at 1-800-866-0366 and we will be happy to help you.

Does KET exchange names, addresses, or email addresses?

No. KET has a strict policy of not exchanging or releasing any information regarding our donors and sponsors. We have also taken extraordinary measures to ensure that information you provide while making an online pledge is completely secure. See our online security notice for more information.

How do I update my information (address, credit card, etc.)?

If you need to update your contact information, you can send that information to 560 Cooper Drive, Lexington KY, 40502; email us at membership@ket.org; or call our Membership team at 1-800-866-0366.

For credit card or other financial updates, call our Membership team at 1-800-866-0366.

What are the benefits of supporting KET?

In addition to the great programs you receive everyday on KET, all donors who give $60 ($5/month) or more will receive KET’s monthly program guide Visions and enrollment in the KET Family Fun Club.

We also have benefits for those donors who can contribute at a higher level.

Will my employer match my gift?

As a non-profit educational institution, many employers will match or even triple an employee’s gifts to KET. Please contact your human resources department to find if your company will match your contribution. You can also call our Membership team at 1-800-866-0366 or email membership@ket.org.