Your time zone has not been set. We invite you to customize our pages to your own time zone. In the meantime, all times default to Eastern Time.

#101 - The Marketing Process: Creating Value
    Wed, 1/24 3:00 am on KET1

#102 - The Marketing Environment: Technology, Culture, Ethics, Government, Society, and Economics
    Wed, 1/31 3:00 am on KET1

#103 - Consumer and Organizational Buying Behavior: Researching, Understanding, and Analyzing the Customer
    Wed, 2/07 3:00 am on KET1

#104 - Market Segmentation, Targeting, and Positioning: Developing a Focus
    Wed, 2/14 3:00 am on KET1

#105 - Product Strategy: Planning and Development Throughout the Product Life Cycle
    Wed, 2/21 3:00 am on KET1

#106 - Brand Management: Building an Image, Building Customer Loyalty
    Wed, 2/28 3:00 am on KET1

#107 - Strategies for Services: Marketing the Intangible
    Wed, 3/07 3:00 am on KET1

#108 - Distribution: Retailing and Wholesaling Strategies
    Wed, 3/14 3:00 am on KET1

#109 - Marketing Communications: Personal Selling, Sales Promotion, Advertising, and Public Relations
    Wed, 3/21 3:00 am on KET1

#110 - A Closer Look at Advertising: When, Where, Why, and How To Advertise
    Wed, 3/28 3:00 am on KET1

#111 - Pricing Strategy: Defining Value
    Wed, 4/04 3:00 am on KET1

#112 - International Marketing: Competing in a Global Market
    Wed, 4/11 3:00 am on KET1