MARKET TO MARKET will continue the tradition that's made it one of the longest-running series on public television and the longest- running agricultural program anywhere - solid reporting about the issues that challenge agriculture and expert analysis of major commodity markets that fuel the economic engine of rural America. Despite the fact that agriculture and rural enterprises represent important sectors in nearly every state's economy, rural America's stories are given scant attention by the nation's traditional media. That's why MARKET TO MARKET'S broad range of reporting - from global trade conflicts to environmental controversies to new technologies to emerging rural economic initiatives -- is so important. As important are the series' experienced market analysts who provide thoughtful insight about price trends and offer strategies to help producers and processors cope with changing times. Mark Pearson, the long-time host of the series, is nationally recognized for his agribusiness and rural issues expertise.