The Smart Consumer builds on its predecessor series, American Consumer, by adding an all new look and a new host, Tore Dietrich. What will remain the same is the highly-trusted content focused on providing the most critical and timely information available for shoppers and buyers. Whether evaluating a new car, a home improvement, a piece of technology or a health plan, The Smart Consumer is trusted to focus on all issues that impact the lives of your audiences. As programs geared toward empowering viewers to make informed consumer choices, The Smart Consumer knows that understanding one's options is the most important part of making a purchase of any sort. Every episode includes contributions from the staff of Consumer Reports, the gold standard in unbiased consumer product research and evaluation.