America's most influential business thinker profiles five distinct and very different companies that exemplify his new business ground rules-in which screwing up, destroying, and thinking weird rule the day. Memorial Hospital and Health System, Turner Network Television, OXO, Ellie Mae, and the Container Store all faced revolutionary business challenges and responded by inventing entirely new opportunities. By soliciting the energy and engagement of each and every employee, they re-imagined the nature of work itself.