Shae Hopkins is the executive director and chief executive officer of Kentucky Educational Television (KET), the only statewide broadcast and multimedia network in Kentucky, reaching into eight states, utilized in every Kentucky public school, and serving more than one million Kentuckians each week. KET is a national leader in public broadcasting including the production of educational resources for early childhood, P-12, teacher professional development, adult education, and literacy.
A 34-year veteran of KET, Hopkins was appointed Executive Director and CEO in 2010. She previously served in progressive management positions, including Deputy Executive Director, where she was responsible for day-to-day operations and oversaw the development of a wide range of content and production, as well as the network’s digital transition for production and distribution systems. She also led KET’s private fundraising for more than a decade and was the founding president of the Commonwealth Fund for KET.
Under her leadership, KET has achieved numerous milestones, including completing the largest spectrum repacking project in the public broadcasting system, producing hundreds of hours of local programs, and creating nationally utilized programs and resources including the online high school equivalency preparation system Fast Forward, the series Dropping Back In, which put a face on the dropout crisis in the United States, Workplace Essential Skills, and Big Family: The Story of Bluegrass Music.
Over the last decade, KET has been recognized with more than 35 national awards, 29 state awards, 111 regional Emmy nominations and 23 Emmy awards, and numerous other awards. Hopkins has personally been recognized with various industry awards, including the National Advocacy Award from America’s Public Television Stations (2011), Kentucky Daughters of the American Revolution Media Award (2015), two regional Emmy Awards (2016), and a gold Telly Award (2020).
Hopkins currently serves on the Organization of State Broadcast Executives Board (Chair 2018/19), National Educational Telecommunications Association (Chair 2013/14) and the Public Television Major Market Group. She recently termed-off the PBS Board of Directors (2013-2019) where she chaired the PBS Corporate Governance and Nominating Committee.
Hopkins was appointed by the U.S. Secretary of Education as a founding board member of the National Center for Research in Advanced Information and Digital Technologies (Digital Promise) in 2011 and currently serves as Treasurer. She also serves on the Public Media Venture Group Board as Secretary.
In Kentucky, Hopkins serves on the University of Kentucky College of Communications National Advisory Board, Union College Board of Trustees, and the Kentucky Broadcasters Association Board of Directors.