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Greater Louisville Medical Society

Dr. Tuckson's guest is Bert T. Guinn, MBA, CAE, executive vice president/CEO of the Greater Louisville Medical Society.
Season 11 Episode 6 Length 26:49 Premiere: 11/01/15

Greater Louisville Medical Society

Now more than ever in this age of rapid advances in medicine and information technology, physicians are in need of professional support and guidance in order to best meet the needs of their patients. Established in 1892, the Greater Louisville Medical Society has helped grow the city’s health care system into a national leader by providing a robust networking infrastructure and innovative outreach programs for area doctors.

In this week’s Kentucky Health, host Dr. Wayne Tuckson speaks with Bert Guinn, the executive vice president/CEO of the Greater Louisville Medical Society, about the organization’s services.

Bert Guinn, MBA, began his current position at the Greater Louisville Medical Society this fall. Prior to that, he served as the Society’s communications officer and membership director.

Guinn says that the Greater Louisville Medical Society has a membership base limited to Jefferson County physicians, but it has associate members in the greater Louisville metropolitan area, which includes counties in Southern Indiana.

The GLMS is housed in the iconic Old Medical School building on Hospital Row in downtown Louisville that was built in 1892, the same year the association was founded.

Guinn notes that the GLMS is one of several medical societies in the commonwealth, and that it partners with others such as the Lexington Medical Society, the Northern Kentucky Medical Society, and rural chapters under the leadership of the Kentucky Medical Association. Its current membership of about 4,000 also includes all medical students at the University of Louisville, who are enrolled for free, as well as residents and retired doctors.

A Full-service Organization for Doctors
The Greater Louisville Medical Society offers a wide gamut of programs, ranging from administrative and communication services to community relations ventures and lobbying.

“Doctors, what we hear from them, is that they just want to practice medicine,” Guinn says. “I feel like I have one of the best jobs in the world, because I get to work with the best and the brightest, who feel like they have a higher calling to help people. So we’re trying to do everything we can to take the complexity out of health care, and preserve the sanctity of that physician-patient relationship.”

Guinn says that the GLMS’s most basic administrative service – the Annual Pictorial Roster – is perhaps their best-known. Known informally as “the mug book,” it is a roster of GLMS members that is available to all medical professionals. The reference book includes complete contact information for each member along with a picture and information on the doctor’s specialty. It is now available as a mobile app, Guinn adds.

The organization also publishes a newsletter and the monthly “Louisville Medicine” magazine, written primarily by physicians, for physicians. “Vital Signs,” another publication, is provided to doctors to place in waiting rooms and focuses on trending health topics.

Other professional services include verifying members’ credentials in Louisville under the CAPS (Centralized Application Processing Service) program, which allows doctors to bypass the cumbersome process of applying for credentials at each hospital they work at. They also maintain a Patient Grievance Committee for members to help resolve disputes arising from medical treatment.

On the insurance front, the GLMS holds regular roundtables between doctors and insurance companies in order to improve the labyrinthine billing and coding processes that are regular by-products of modern health care.

As for political advocacy, Guinn says, “There are certain things all physicians can agree on.” The GLMS was instrumental in getting Louisville’s initial citywide smoking ordinance passed in 2005, and is now fully behind a statewide ban. Their lobbying division has grown in recent years, Guinn says, and the organization holds town halls between members and government policy makers to better inform them about health care issues pertinent to Louisville and the state in general.

Outreach Programs, from Tried and True to New
Aside from membership services and lobbying, the GLMS is deeply committed to strengthening doctor-patient relationships and to spreading awareness about the benefits of a healthy lifestyle.

Guinn says that he first became aware of the GLMS when he was working as the director of operations for the nonprofit Supplies Over Seas. That program organizes the shipment of excess or obsolete medical equipment and supplies to Third World countries. Guinn says that the program has served over 91 countries to date.

Other current GLMS programs and/or partnerships include:

The Healing Place — The GLMS was involved with this well-known Louisville adult addiction recovery nonprofit from early on, thanks to retired physician Dr. Will Ward, Guinn says. GLMS members voluntarily operate a medical clinic at The Healing Place.
The Pulse of Surgery — This program was started four years ago in partnership with the Kentucky Science Center and Jewish Hospital. It allows children visiting the Science Center to view a live feed of heart surgery from Jewish Hospital. Both children and the medical surgery team are equipped with microphones, enabling an interactive give-and-take. Guinn says, “What we’re hoping to do is encourage these kids to eat right and exercise, and also, to consider becoming a physician or getting involved in the health community.”
Wear the White Coat — This program is also about four years old, and invites business, religious, and civic leaders to shadow physicians for a day as they make their rounds. Guinn recalls a recent pairing between an emergency room physician and the director of Louisville’s jails. “They really hit it off,” he says, “and what they found when they went through the program was that they had a lot of the same clientele. That was really eye opening.”
Surgery on Sunday — Louisville’s version of this program was started in 2013 and spearheaded by Dr. Erica Sutton, who recently appeared on Kentucky Health to discuss training new surgeons. It addresses patients who cannot afford the costs of surgery, either due to lack of insurance or a high deductible. On six Sundays per year, doctors, nurses, medical technicians, and other staff volunteer to perform free surgeries for patients who qualify.

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Season 11 Episodes

Oral Health in Rural Kentucky

S11 E27 Length 27:35 Premiere Date 06/19/16

Addiction's Impact on the Family

S11 E26 Length 28:36 Premiere Date 06/05/16

Oral Health for Seniors

S11 E25 Length 27:14 Premiere Date 04/17/16

Complications of Pelvic Surgery

S11 E24 Length 27:45 Premiere Date 04/10/16

Common Eye Disorders

S11 E23 Length 28:17 Premiere Date 04/02/16

Hospice Care

S11 E22 Length 27:53 Premiere Date 03/27/16

Cervical Cancer: A Global Epidemic

S11 E21 Length 27:29 Premiere Date 02/28/16

PTSD: Not Limited to the Military

S11 E20 Length 27:09 Premiere Date 02/21/16

African American Health Care in Louisville

S11 E19 Length 27:26 Premiere Date 02/14/16

Human Trafficking

S11 E18 Length 28:20 Premiere Date 02/07/16

Preterm Infants and Their Care

S11 E17 Length 28:06 Premiere Date 01/31/16

Help for Teenage Parents

S11 E16 Length 27:32 Premiere Date 01/24/16

Health News We Need to Know

S11 E15 Length 28:06 Premiere Date 01/17/16

Diagnosing and Treating Dyslexia

S11 E14 Length 28:12 Premiere Date 01/10/16

The Diabetes Epidemic

S11 E13 Length 28:53 Premiere Date 01/03/16

Cancer in Kentucky: Are We Winning the War?

S11 E12 Length 27:27 Premiere Date 12/27/15

Adult Orthodonture

S11 E11 Length 27:24 Premiere Date 12/20/15

Stress and Adolescence

S11 E10 Length 27:11 Premiere Date 12/13/15

Crohn's Disease and Colitis

S11 E9 Length 27:04 Premiere Date 11/22/15

Advances in Telemedicine

S11 E8 Length 26:14 Premiere Date 11/15/15

Lung Cancer in Kentucky

S11 E7 Length 26:44 Premiere Date 11/08/15

Greater Louisville Medical Society

S11 E6 Length 26:49 Premiere Date 11/01/15

Cervical Disc Surgery

S11 E5 Length 27:03 Premiere Date 10/25/15

Training New Doctors

S11 E4 Length 28:37 Premiere Date 10/18/15

Best Practices for Prenatal Care

S11 E3 Length 27:19 Premiere Date 10/11/15

Knee Replacement

S11 E2 Length 26:28 Premiere Date 10/03/15

Chemotherapy: New Advances, a New Age

S11 E1 Length 26:22 Premiere Date 09/26/15

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Supplies Over Seas: Meeting Medical Supply Needs at Home and Overseas

“Supplies Over Seas” is rescuing medical devices, medications, and supplies, shipping them to communities in need, both at home and abroad. Denise Sears, president and C.E.O. of SOS International, talks about the group’s work.

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Wastewater Surveillance: Community-Wide Swabbing for Infections

Infectious diseases can be tracked using wastewater. Dr. Eric Rouchka discusses wastewater epidemiology.

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Diet and Nutrition: The Halos and Horns of Our Food

Do we have the information to make the best choices when deciding what to eat? Dr. Tuckson discusses the "halos and horns of food" with registered dietician Marianne Smith Edge.

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COVID-19 and Monkeypox: Deja Vu All Over Again

Dr. Tuckson discusses COVID-19, monkeypox and the resurgence of sexually transmitted diseases with infectious disease specialist Dr. Mark Burns.

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Supplies Over Seas: Meeting Medical Supply Needs at Home and Overseas - S18 E1

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Insects: Most Are Good, But Watch the Bad - S18 E8

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Melanomas: The Consequence of Too Much Sun - S18 E7

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Healthy Practices: Inform, Cajole or Mandate, Whatever Works - S18 E6

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