Skip to Main Content

About

KET Online Privacy Policy

Last modified: October 1, 2025

KET respects your privacy. We are committed to protecting the private information of visitors to our KET.org website and to any direct KET affiliate websites, such as https://ae.ket.org/, http://www.ketfastforward.org/, https://pd.ket.org/, https://shop.ket.org, https://www.letslearnky.org/ (collectively, the “Site”). By using or visiting the site or any KET product, software, data feed, or service provided to you on, from or through the site (collectively, the “services”), you specifically agree to abide by this privacy policy (“Privacy Policy” or “Policy”) and the terms of use, incorporated herein by reference (“Terms of Use”), and any modifications thereto. This policy may change from time to time, and your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. If you do not agree to this privacy policy or the terms of use, please do not use this site or the services.

1. Overview

a. What the Policy Covers

This Policy describes the types of information that we may collect from you or that you may provide when you visit the Site. This Policy also describes KET’s protocol and practices for collecting, using, maintaining, protecting, and disclosing that information.

b. What Isn’t Covered by the Policy

Please note that the Site may contain links to sponsor organizations, affiliated entities, or third parties, as well as third-party applications embedded into the Site. We are not responsible for the privacy practices of those websites or such third-parties. This Policy does not apply to information collected by any third party, including through any application or content that may link to, be accessible from, or embedded within, the Site, and this Policy does not apply to information that you may provide to any third party. Other websites and third parties have their own privacy policies and we encourage you to read them if you have left the Site and have entered another website. This Policy also DOES NOT apply to information that KET collects from any other source.

2. Gathering and Use of Information

a. Overview

We do not collect any personally identifiable information from you other than what you supply voluntarily.
Some site activities may require registration or ask you to submit some personally identifiable information, including but not limited to your name, address, e-mail address, phone number, payment information, last four digits of your social security number, or birthdate. In each case, we will ask ONLY for the information which is necessary to provide the Services. Examples of such activities include:

  • i. educational services, such as KET FastForward, Workplace Essential Skills, KET Virtual Physics Labs, Let’s Learn Kentucky, and Professional Development.
  • ii. donating to KET.
  • iii. Commenting on videos, articles, or other content.
  • iv. subscribing to e-mail newsletters or requesting program reminder e-mails.

b. No Sale or Trade of Information about Users or Donors

We never sell or trade information about our users or donors. The only outside parties with whom your information is shared are those hired by or partnering with KET to complete a transaction in which you have chosen to participate, such as taking an educational course, making a donation, or requesting an email newsletter or reminder. These vendors are contractually obligated to keep your information completely confidential.

c. When Disclosure of Personal Information is Necessary or Appropriate

KET, and third parties with whom we partner, may disclose information about you or your use of our Site when we deem it necessary or appropriate:

  • i. to comply with any court order, law or legal process, or when we have received a valid administrative request from a law enforcement agency, or in connection with any legal proceedings or prospective legal proceedings, or to any government or regulatory request.
  • ii. to respond to claims.
  • iii. to ensure the integrity and operation of our business and systems.
  • iv. to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).
  • v. to protect the rights, property, systems, or safety of KET or others.

Such disclosures may include personally identifiable information.

d. Third-Party Service Providers

In certain cases, we contract with other companies to provide services on our behalf. These service providers may maintain customer databases which may hold personally identifiable information, as described in paragraph 2.A.2 of this Policy

We, or our service providers, will use this personally identifiable information for the general purposes for which the information was collected, to provide services and to operate the Site. For example, a third-party fulfillment agent may be used to manage orders, credit card processing, order fulfillment and shipping, and related tasks.

Our service providers have access to your personally identifiable information as necessary to provide certain services on our behalf. They are required to maintain the privacy of all such information in their possession or control and can only use the information on our behalf for the purpose for which we have contracted with them. They are not authorized to use your information for any other purpose. • Similarly, personally identifiable information provided in connection with a donation or for purposes of ordering products will be shared by KET with third parties who perform these services to process the donation or the applicable order.

e. Information You Disclose on the Site

On certain pages, we offer visitors the opportunity to provide comments, engage in certain interactive services or features, or other user-generated content. Any information that you disclose when posting a message to these areas, along with the screen name or ID used, becomes public. In addition, the information that you disclose in these areas may be used by us for promotional and marketing purposes. We are not responsible for any personally identifiable information that you choose to disclose in these public areas.

f. Using Your Personal Data

Personal data submitted on this Site will be used for the purposes specified in this Policy or in relevant parts of the Site. Additionally, we may use your personal information to:

  • i. improve your browsing experience by personalizing the Site.
  • ii. send you information (other than marketing communications) that we think may be of interest to you.
  • iii. send you marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you by regular mail, e-mail or similar technology; or iv. provide other companies with statistical information about our users – but this information will not be used to identify any individual user.

3. Your Privacy Rights

Limited “Opt Out” KET and third parties with whom we partner, may occasionally use personally identifiable information for our internal promotion, marketing, and fund-raising purposes. You may be invited to subscribe to a newsletter related to your already expressed interests or reminded that a contribution is due for renewal. We will typically explain the extent of use at the time you are asked to provide personal information. If you do not want this information to be collected or used by us for these purposes, you can simply “opt out.” Under certain circumstances, opting out may prevent your participation in activities for which personal information is needed, such as registering for contests or drawings.

We offer several e-mail newsletters. If you no longer wish to receive a specific newsletter, you may opt out by following the “unsubscribe” instructions located near the bottom of each newsletter.

We reserve the right to send you e-mail relating to your account status. This includes order confirmations, renewal/expiration notices, notices of credit card problems, and other transactional e-mails and notifications about major changes to our Site. If you have registered for online discussions or other services, you may receive e-mail specific to your participation in those activities.

“Opt In” for KET PASSPORT. If you register for KET PASSPORT (a video on demand service) in accordance with the processes established by KET which may be changed from time to time in its sole discretion, you will supply your name and e-mail address to KET and that information will be shared with our public broadcasting partner, PBS. PBS or a third-party service provider may have access to your name, e-mail address, membership information. PBS or a third-party service provider will generate information for KET that may include preferred programs, viewing frequency and device usage. PBS and KET may use that data for targeted messaging, as well as other opportunities to improve your viewing experience. If you do not want KET or a third-party service provider to have access to, use or share the types of data described in this paragraph, do not register for KET PASSPORT.

4. Tracking and Use of Cookies and Similar Technologies

Like most websites, our Site and Services may incorporate technology such as “cookies,” “pixel tags,” and “Web beacons” that allow us to track the actions of users of our Services. These technologies collect non-personal data.

Cookies. A cookie is a small text file placed on the hard drive of your computer. You may be able to set your Web browser to reject cookies entirely or require that it request permission from you before accepting each new cookie. You can also delete cookies from your hard drive once you leave a website.

We, and third-party service providers, use anonymous cookies to record non-personal data such as Site and Service activity, date and time of visit, domain type, IP address and demographic information. All data is anonymous and cannot be used to identify the visitor. The information obtained from the cookie may be used in the administration of the Site. We may also use that information to recognize your computer when you visit our Site, and to personalize our Site for you. KET may also use the content from cookies to deliver relevant local resources, remember browser preferences, and improve our visitors’ experiences on the Site. KET does not sell information collected by cookies.

We work with advertising partners relating to advertisements on the Services. One of the services we use to track activity related to the Services is Google Analytics by Google. We may use vendors, including Google, who use first-party cookies (such as the Google Analytics cookie), third-party cookies (such as the DoubleClick cookie), or similar technologies together to inform, optimize, and serve ads based on your past visits to our websites, including Google Analytics for Display Advertising. Google provides tools to manage the collection and use of certain information by Google Analytics at tools.google.com/dlpage/gaoptout and by Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings at http://www.google.com/settings/ads.

Similar Technologies. We, and third-party service providers, also use pixel tags and web beacons which are tracking devices on websites or in e-mails that can monitor the behavior of the user visiting the website or receiving the e-mail. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.

KET may utilize user-behavior information and other non-personally identifiable information, such as IP addresses or demographics like zip codes, to tailor our Site to the interests/locations of our users and to measure traffic within the Site. Non-personal data will also be collected and shared with third-party service providers to provide relevant advertisements through retargeting. Retargeting recognizes that the internet browser has visited the website. All data is anonymous and cannot be used to identify the visitor.

As indicated in our Cookie Banner, there is no ability to “opt out” from retargeting or being tracked on this Site. If you do not want this type of data to be collected on you, do not use the Site or the Services.

5. Security of Your Personal Data

We have implemented measures and taken reasonable precautions to prevent unauthorized access or disclosure of your personal information. Although we do our best to protect your personal information, no security or encryption method can be guaranteed to protect information from a hacker or from human error. Any transmission of personal information is at your own risk.

We will store all the personal information you provide on our secure servers. Third party service providers may also store your login or password for any third-party applications. You are responsible for keeping your passwords confidential. We will not ask you for your passwords.

6. Our Policy Regarding Children

The Site is a general audience Site and does not knowingly collect or solicit personally identifiable information from children under the age of 13 or knowingly allow such persons to register on the Site. If you are under 13, please do not attempt to register or provide any personal information about yourself to us, such as your name, address, telephone number, or e-mail address. No one under the age of 13 may provide any personal information to us. If you become aware that a child has provided us with personal information without parental consent, please contact feedback@ket.org. If we become aware that a child under 13 has provided us with personal information without parental consent, we take steps to remove such information and terminate the child’s account.

We endeavor to obtain a parent or legal guardian’s consent before collecting, using, or disclosing personal information from children. Parents or legal guardians may contact us to ask if we have collected their child’s personal account information, to review that information, if any, to request that KET stop collecting this information and/or to have the information deleted. Such requests are subject to KET verifying to our satisfaction that the requester is in fact the child’s parent or legal guardian.

7. Accessing or Correcting your Personal Information

You can always correct or update your personally identifiable information. You can review and change your name, e-mail address, and communication preferences by clicking on “MANAGE MY COMMUNICATIONS” near the bottom of each newsletter. To change other data, please contact feedback@ket.org.

KET may be required to maintain certain records and may be prohibited from expunging certain data from its system.

8. Acceptance of KET’s Privacy Policy and Terms of Use; Changes to KET Privacy Policy and Terms of Use

By using this Site, you signify your agreement to the terms and conditions of this KET Privacy Policy and the Terms of Use.

IF YOU DO NOT AGREE TO THESE TERMS AND CONDITIONS, PLEASE DO NOT USE THE SITE.

We reserve the right, at our sole discretion, to change portions of this Policy at any time. Please check this page periodically for any changes. Your continued use of the Site following the posting of any changes to these terms shall mean that you have accepted those changes. If you have any questions or concerns, please e-mail us at feedback@ket.org.

9. Notice to California Residents and Other State Privacy Rights

This notice to California residents is provided under California law, including the California Consumer Privacy Act (“CCPA”), Cal. Civ. Code 1798.100, et seq., and supplements the foregoing Online Privacy Policy by explaining your privacy rights if you are a California resident.

As noted in Section 2.A., KET does not collect any personally identifiable information from you other than what you supply voluntarily. Some site activities may require registration or ask you to submit some personally identifiable information, including but not limited to your name, address, e-mail address, phone number, payment information, last four digits of your social security number, or birthdate. In each case, we will ask ONLY for the necessary information. Section 3 describes your privacy rights, including the right to “Opt Out” and “Opt In” of certain services.

California Business & Professions Code Section 22575 (b) provides that California residents are entitled to know how KET responds to “Do Not Track” browser settings. KET does not currently take action to respond to Do Not Track signals because a uniform technological standard has not been created. KET continues to monitor technological standards.

If you are a California resident you are entitled to receive, once a year, information identifying the categories of Personal Information we share with our affiliates and/or third parties for marketing purposes and the contact information for such affiliates and/or third parties (under California’s “Shine the Light” law, Cal. Civ. Code Sections 1798.83 et seq.). If you are a California resident and would like a copy of this information, or would like to make a CCPA Request, please submit a written request to feedback@ket.org. Please include your name and email address in your request.

If you are a California resident under the age of 18, and a registered user of any site where this Policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please submit a detailed written request to feedback@ket.org, along with your name and email address. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

In addition to California, other state consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. The exact scope of these rights may vary state by state. To exercise any of these rights, please submit a detailed written request to feedback@ket.org.

10. PBS Identity Authentication Services Terms of Use and Data Protection Addendum

When you sign in as a member to watch KET PASSPORT videos, the Site uses Identity Authentication Services managed by the Public Broadcast Service (“PBS”). By using the services, you specifically agreed to be bound by and comply with the applicable PBS terms of use https://www.pbs.org/about/about-pbs/terms-of-use/ and privacy policy https://www.pbs.org/about/about-pbs/privacy-policy/.

KET Donor Privacy Policy

Kentucky Education Television, and its affiliated entities (collectively, “KET”), respect donor privacy and are committed to protecting the private information of donors. This Donor Privacy Policy applies to the collection of information about donors, and also fully incorporates our Online Privacy Policy, found at https://ket.org/privacy-policy/, incorporated herein by reference (“Online Privacy Policy”). The information about donors that KET collects may include, but is not limited to, name, mailing address, e-mail address, phone number, contribution amounts, and banking and credit card information. KET may disclose information about its donors when, in its sole discretion, KET deems it necessary or appropriate in order to comply with the law or a legal process, or when we have received a valid administrative request from a law enforcement agency, or in connection with any legal proceedings or prospective legal proceedings.

Updating Your Information

Donors can request updates or corrections to the information they have provided to KET by calling 1-800-866-0366 or emailing donors@ket.org. A request to change information may not be accommodated if the change violates any law or legal requirement or causes the information to be incorrect.

Third Party Service Providers

In certain cases, KET contracts with other companies to provide services, including those discussed in the Online Privacy Policy. These service providers may maintain customer databases which may hold personally identifiable information. KET service providers are required to maintain the privacy of all such information in their possession or control and can only use the information for the purpose for which KET has contracted with them. They are not authorized to use donor information for any other purpose.

Security of Donor Data

KET will take reasonable precautions to prevent the unauthorized access or disclosure of a donor’s personal information, including the implementation of reasonable administrative, physical, and technical safeguards. Although KET does its best to protect donor’s personal information, KET cannot guarantee the security of personal information. In the event of a breach involving “Personal Information” as defined under KRS § 61.931(6), KET will comply with all requirements of the law, including K.R.S. § 61.931 et. seq. regarding remediation and notification.

Contact Information

For questions or comments about this Donor Privacy Policy, and any other of KET’s privacy practices, please contact us at:

Kentucky Educational Television
600 Cooper Drive
Lexington, Ky. 40502
(800) 432-0951
privacy@ket.org